Simonetta Nieto Cisneros
Simonetta is a creative director and designer working at the intersection of storytelling, design and product to help teams turn ideas into brands people trust. 

She is currently a creative and design leader at The New York Times, where she leads branding, creative direction and visual strategy for Licensing.

About 
Instagram

Simonetta Nieto Cisneros
Simonetta is a creative director and designer working at the intersection of storytelling, design and product to help teams turn ideas into brands people trust.

She is currently a creative and design leader at The New York Times, where she leads branding, creative direction and visual strategy for Licensing.

About
Instagram
Wordle in Japanese and German

Led the international expansion of Wordle's design, branding and gaming system for the official Japanese and German versions.

Partnered closely with the product and engineering teams to bring the game to international audiences through licensing agreements with The Asahi Shimbun and Süddeutsche Zeitung. 

Branding
Design Direction
UX/UI