Simonetta Nieto Cisneros
Simonetta is a creative director, photographer and artist originally from Piedras Negras, Mexico based in Brooklyn, New York.

She is currently a Deputy Managing Editor of Visuals at The New York Times leading branding, creative direction and visual strategy.

About 
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Simonetta Nieto Cisneros
Simonetta is a designer and artist originally from Piedras Negras, Mexico based in Brooklyn, New York.

She is currently a Deputy Managing Editor of Visuals at The New York Times leading branding and creative direction in Licensing.

About
Instagram
Wordle in Japanese and German

The official Japanese and German versions of Wordle are licensed by The Asahi Shimbun and Süddeutsche Zeitung from The New York Times. Launched in May 2026 and December 2025 respectively, the projects focus on extending the established Wordle brand while retaining its original aesthetic.

Branding
Design Direction
UX/UI