T: The New York Times Style Magazine, International Editions
Ongoing design direction and brand governance for the international editions of T: The New York Times Style Magazine, published in multiple languages across five countries, China, Germany, Japan, Middle East/North Africa and Mexico.
Oversee brand consistency and expansion across print, digital, marketing and experiential platforms to ensure a cohesive global identity tailored to each local market.
Branding
Design Direction
Art Direction
Ongoing design direction and brand governance for the international editions of T: The New York Times Style Magazine, published in multiple languages across five countries, China, Germany, Japan, Middle East/North Africa and Mexico.
Oversee brand consistency and expansion across print, digital, marketing and experiential platforms to ensure a cohesive global identity tailored to each local market.
Branding
Design Direction
Art Direction
Wordle in Japanese and German
Led the expansion of Wordle's design and branding system for the official Japanese and German versions.
Partnered closely with the product and engineering teams to bring the game to international audiences through licensing agreements with The Asahi Shimbun and Süddeutsche Zeitung.
Branding
Design Direction
UX/UI
Led the expansion of Wordle's design and branding system for the official Japanese and German versions.
Partnered closely with the product and engineering teams to bring the game to international audiences through licensing agreements with The Asahi Shimbun and Süddeutsche Zeitung.
Branding
Design Direction
UX/UI
The New York Times for Kids: China
The New York Times for Kids: China is a broadsheet-sized monthly magazine for kids published in China.
Led the design direction and branding strategy for this publication, working alongside my team and Huasheng Media.
Branding
Design Direction
Art Direction
The New York Times for Kids: China is a broadsheet-sized monthly magazine for kids published in China.
Led the design direction and branding strategy for this publication, working alongside my team and Huasheng Media.
Branding
Design Direction
Art Direction
Art Direction for The New York Times
Ongoing art direction for illustrations featured in The New York Times annual special sections, Turning Points and The Big Ideas.
Here is a selection of pieces created by various talented freelance artists under my direction resulting in receiving a Communication Arts Award of Excellence and featured in The 40 Best Illustrations of The New York Times.
Art Direction
Ongoing art direction for illustrations featured in The New York Times annual special sections, Turning Points and The Big Ideas.
Here is a selection of pieces created by various talented freelance artists under my direction resulting in receiving a Communication Arts Award of Excellence and featured in The 40 Best Illustrations of The New York Times.
Art Direction
New York Times Licensing
Led the rebrand and redesign of New York Times Licensing. Partnered closely with the branding, product and engineering teams to implement new design and logo systems across nytlicensing.com
Branding
Design Direction
UX/UI
Led the rebrand and redesign of New York Times Licensing. Partnered closely with the branding, product and engineering teams to implement new design and logo systems across nytlicensing.com
Branding
Design Direction
UX/UI