Simonetta Nieto Cisneros

Simonetta is a creative director, photographer and artist originally from Piedras Negras, Mexico based in Brooklyn, New York.

She is currently a Deputy Managing Editor of Visuals at The New York Times leading branding, creative direction and visual strategy for Licensing.

About 
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Simonetta Nieto Cisneros

Simonetta is a designer and artist originally from Piedras Negras, Mexico based in Brooklyn, New York.

She is currently a Deputy Managing Editor of Visuals at The New York Times leading branding and creative direction in Licensing.

About
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The New York Times for Kids: China

The New York Times for Kids: China is a broadsheet-sized monthly magazine for kids published in China.

Branding
Design Direction
Art Direction


Wordle in Japanese and German

The official Japanese and German versions of Wordle are licensed by The Asahi Shimbun and Süddeutsche Zeitung from The New York Times. Launched in May 2026 and December 2025 respectively, the projects focus on extending the established Wordle brand while retaining its original aesthetic.

Branding
Design Direction
UX/UI

T: The New York Times Style Magazine Germany

Launched in March 2026, T: The New York Times Style Magazine Germany is a quarterly magazine published in Germany, Austria and Switzerland.

Branding
Design Direction
Art Direction

The Diner at Salone del Mobile

To celebrate its 25th anniversary, Surface magazine teamed up with architect David Rockwell and design consultancy 2x4 to create The Diner, an installation that took place during Salone del Mobile 2018 design and furniture fair at Ventura Centrale.

My team collaborated with 2x4 on design needs and production. The project won the Milan Design Award for Best Engagement. 

Design Direction
Production
Video Campaign for The Diner at Salone del Mobile

What’s so great about a diner? we asked the project’s key players—architect David Rockwell, 2×4’s creative director Susan Sellers, and The LAB At Rockwell Group—to give us their two cents.

You can see the rest of the campaign video series here.

Creative Direction
Art Direction