Simonetta Nieto Cisneros
Simonetta is a creative director and designer working at the intersection of storytelling, design and product to help teams turn ideas into brands people trust. 

She is currently a creative and design leader at The New York Times, where she leads branding, creative direction and visual strategy for Licensing.

About 
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Simonetta Nieto Cisneros
Simonetta is a creative director and designer working at the intersection of storytelling, design and product to help teams turn ideas into brands people trust.

She is currently a creative and design leader at The New York Times, where she leads branding, creative direction and visual strategy for Licensing.

About
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The New York Times Travel Magazine: China

The New York Times Travel Magazine: China is a bimonthly magazine published in China.

Led the branding and design direction for the publication creating design systems and branding guidelines. 

Branding
Design Direction