Simonetta Nieto Cisneros

Simonetta is a designer, photographer and artist originally from Piedras Negras, Mexico based in Brooklyn, New York.

She is currently a Deputy Managing Editor of Visuals at The New York Times leading branding and creative direction in Licensing.

About 
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Simonetta Nieto Cisneros

Simonetta is a designer and artist originally from Piedras Negras, Mexico based in Brooklyn, New York.

She is currently a Deputy Managing Editor of Visuals at The New York Times leading branding and creative direction in Licensing.

About

T: The New York Times Style Magazine Mexico

T: The New York Times Style Magazine Mexico is a monthly magazine published in Mexico.

I established the design direction and branding of the publication. My team provides ongoing consultation on creative direction, design, branding and translation.

Branding
Design Direction
Acatenango

A 24-page zine featuring photographs and essay documenting my climb of Volcán Acatenango outside of Antigua, Guatemala. Dedicated to the porters and guides of Acatenango. 

Limited print run on newsprint
170mm x 250mm 
Stapled and trimmed

Personal Practice


Surface Magazine

As the Art Director of Surface magazine, I managed and worked on the visual identity and execution of all creative.

I led a design, photo and video team working on the design of the print magazine, illustrations, photography, still life shoots, social and video content, digital design and more in both editorial and marketing. 

Creative Direction
The New York Times for Kids: China

The New York Times for Kids: China is a broadsheet-sized monthly magazine for kids published in China.

I oversaw the creation and design direction from start to finish. My team provides ongoing consultation on creative direction, design, branding and translation.

Branding
Design Direction
Art Direction


The Diner at Salone del Mobile

To celebrate its 25th anniversary, Surface magazine teamed up with architect David Rockwell and design consultancy 2x4 to create The Diner, an installation that took place during Salone del Mobile 2018 design and furniture fair at Ventura Centrale.

My team collaborated with 2x4 on design needs and production. The project won the Milan Design Award for Best Engagement. 

Design Direction
Production