https://simonettanieto.com Simonetta Nieto Thu, 23 Jul 2026 03:33:25 +0000 https://simonettanieto.com en https://simonettanieto.com/T-Magazine Sun, 19 Jul 2026 03:30:26 +0000 Simonetta Nieto https://simonettanieto.com/T-Magazine <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/65a6bb12346490f05d4d72a0932fa8fd7fe6d157469abe20e9cac7d9b0d6f31f/TMAG.jpg" data-mid="250517049" border="0" src="https://freight.cargo.site/w/1000/i/65a6bb12346490f05d4d72a0932fa8fd7fe6d157469abe20e9cac7d9b0d6f31f/TMAG.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/b9032b376788260f267259d71d54b2aab0c962bc676a77ed61d88d3dd033ab74/TMAG3.jpg" data-mid="250517051" border="0" src="https://freight.cargo.site/w/1000/i/b9032b376788260f267259d71d54b2aab0c962bc676a77ed61d88d3dd033ab74/TMAG3.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/d69888d09a0d646ba201848fe2ef99b1ab58090d50a042c3b2f6dc72a3dcb289/TMAG8.jpg" data-mid="250517056" border="0" src="https://freight.cargo.site/w/1000/i/d69888d09a0d646ba201848fe2ef99b1ab58090d50a042c3b2f6dc72a3dcb289/TMAG8.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/ba3e77ba49fb5be1413a5b0761c1e31a5e823da9c5f0b4703cbdf7639ffb1bff/TMAG4.jpg" data-mid="250517052" border="0" src="https://freight.cargo.site/w/1000/i/ba3e77ba49fb5be1413a5b0761c1e31a5e823da9c5f0b4703cbdf7639ffb1bff/TMAG4.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/ef18ab1ff2b75d996c018ed82bd0744d404b1fbafa02e3deea90b70a0a44c0e1/TMAG9.jpg" data-mid="250764171" border="0" src="https://freight.cargo.site/w/1000/i/ef18ab1ff2b75d996c018ed82bd0744d404b1fbafa02e3deea90b70a0a44c0e1/TMAG9.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/063c72e02e6ac48396e1c3ed2d464ace30ee7527e72173c1f005d873239e0a01/TMAG2.jpg" data-mid="250517050" border="0" src="https://freight.cargo.site/w/1000/i/063c72e02e6ac48396e1c3ed2d464ace30ee7527e72173c1f005d873239e0a01/TMAG2.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/8375a1669e37c0291e2e5d4720e7edab051d1ed2b24a6a4e86cdd0a195dc37f9/TMAG6.jpg" data-mid="250517054" border="0" src="https://freight.cargo.site/w/1000/i/8375a1669e37c0291e2e5d4720e7edab051d1ed2b24a6a4e86cdd0a195dc37f9/TMAG6.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/aff5753649183dbf700018d24a06fa7d48abdcbb53f468cf9a7b332b7a201ae0/TMAG5.jpg" data-mid="250517053" border="0" src="https://freight.cargo.site/w/1000/i/aff5753649183dbf700018d24a06fa7d48abdcbb53f468cf9a7b332b7a201ae0/TMAG5.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/a09969c6849d1bf7a69a51ff70ebf33bcec664a5810289b894b10fd8bedf511c/SN-TChina-1.jpg" data-mid="250517082" border="0" src="https://freight.cargo.site/w/1000/i/a09969c6849d1bf7a69a51ff70ebf33bcec664a5810289b894b10fd8bedf511c/SN-TChina-1.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/44082bb1279b45ad0dfda96cfb0ef2192621dfd81703e5fee0e5ce32a04e61c1/SN-TChina-3.jpg" data-mid="250517083" border="0" src="https://freight.cargo.site/w/1000/i/44082bb1279b45ad0dfda96cfb0ef2192621dfd81703e5fee0e5ce32a04e61c1/SN-TChina-3.jpg" /> T: The New York Times Style Magazine, International Editions Ongoing design direction and brand governance for the international editions of T: The New York Times Style Magazine, published in multiple languages across five countries, China, Germany, Japan, Middle East/North Africa and Mexico. Oversee branding and visual expansion across print, digital, marketing and experiential platforms to ensure a cohesive global identity tailored to each local market. BrandingDesign Direction Art Direction https://simonettanieto.com/Wordle-in-Japanese-and-German Sun, 22 Mar 2026 21:18:36 +0000 Simonetta Nieto https://simonettanieto.com/Wordle-in-Japanese-and-German <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/a90d61f12f8321689086de910b9dd7bb2de00a8dc44b16401fb05a89e252ac3e/Wordle-Main.jpg" data-mid="248791345" border="0" src="https://freight.cargo.site/w/1000/i/a90d61f12f8321689086de910b9dd7bb2de00a8dc44b16401fb05a89e252ac3e/Wordle-Main.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/dc49fa5ab8be031debb167efb7e81f98c8866d505f0282fc550c6971167f8ee4/Wordle-Logos-.jpg" data-mid="250598876" border="0" src="https://freight.cargo.site/w/1000/i/dc49fa5ab8be031debb167efb7e81f98c8866d505f0282fc550c6971167f8ee4/Wordle-Logos-.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/a7ec9d42ab8e0e9d6335290c838fae3ce0298963d1b7bdd317209ebf86efa775/Wordle-Japan.jpg" data-mid="248791341" border="0" src="https://freight.cargo.site/w/1000/i/a7ec9d42ab8e0e9d6335290c838fae3ce0298963d1b7bdd317209ebf86efa775/Wordle-Japan.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/58a392ca9fd29d23d0d9926dc5b9e86b40683d813ee0d2ea4dac538745213f06/Wordle-Japan2jpg.jpg" data-mid="248791342" border="0" src="https://freight.cargo.site/w/1000/i/58a392ca9fd29d23d0d9926dc5b9e86b40683d813ee0d2ea4dac538745213f06/Wordle-Japan2jpg.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/7881b14eb14c09e4aaeabbeee6693c1aaf5ba305d24ff962880275985419d6c5/Wordle-Germany2.jpg" data-mid="246347506" border="0" src="https://freight.cargo.site/w/1000/i/7881b14eb14c09e4aaeabbeee6693c1aaf5ba305d24ff962880275985419d6c5/Wordle-Germany2.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/92db199cb5b4e01de5a568cb2bfaee02e3cd987fa57d15d4601fcad1c7aa4210/Wordle-Germany4.jpg" data-mid="246347508" border="0" src="https://freight.cargo.site/w/1000/i/92db199cb5b4e01de5a568cb2bfaee02e3cd987fa57d15d4601fcad1c7aa4210/Wordle-Germany4.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/3bfa7634b5f5bc79d1ac8e3cb27e6d0158920e1854b061fb8367597e9ff06b0c/Wordle-Germany3.jpg" data-mid="246347507" border="0" src="https://freight.cargo.site/w/1000/i/3bfa7634b5f5bc79d1ac8e3cb27e6d0158920e1854b061fb8367597e9ff06b0c/Wordle-Germany3.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/791f06df8d1aae9195aa93286dee460290ef00e900501e63a9c3eb1376725920/Wordle-Germany5.jpg" data-mid="246347509" border="0" src="https://freight.cargo.site/w/1000/i/791f06df8d1aae9195aa93286dee460290ef00e900501e63a9c3eb1376725920/Wordle-Germany5.jpg" /> Wordle in Japanese and GermanLed the international expansion of Wordle's design, branding and gaming system for the official Japanese and German versions. Partnered closely with the product and engineering teams to bring the game to international audiences through licensing agreements with The Asahi Shimbun and Süddeutsche Zeitung.&nbsp; Branding Design Direction UX/UI https://simonettanieto.com/NYT-for-Kids-China Sat, 23 Mar 2024 21:38:49 +0000 Simonetta Nieto https://simonettanieto.com/NYT-for-Kids-China <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/1dc0fb8bc004c0e963e8fe29e7f181ea49b79002204d3d2b4245068c3af2e186/SN-Kids-2.jpg" data-mid="207421020" border="0" src="https://freight.cargo.site/w/1000/i/1dc0fb8bc004c0e963e8fe29e7f181ea49b79002204d3d2b4245068c3af2e186/SN-Kids-2.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/ca9b67679c3921fc64f409ef7f0505ce02a56268621e4e2e201a06cb7942ac83/SN-Kids-3.jpg" data-mid="207421021" border="0" src="https://freight.cargo.site/w/1000/i/ca9b67679c3921fc64f409ef7f0505ce02a56268621e4e2e201a06cb7942ac83/SN-Kids-3.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/b81ab4cb37af99fc8670885a6b2fcc4d97787fb73456fede9694c6b86b78335a/SN-Kids-1.jpg" data-mid="207421019" border="0" src="https://freight.cargo.site/w/1000/i/b81ab4cb37af99fc8670885a6b2fcc4d97787fb73456fede9694c6b86b78335a/SN-Kids-1.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/d4cad5e5e0f1c5dd1576359b5a8ed7045604c09bc3fae193a9506a6e7ad8a573/SN-Kids-6.jpg" data-mid="207421024" border="0" src="https://freight.cargo.site/w/1000/i/d4cad5e5e0f1c5dd1576359b5a8ed7045604c09bc3fae193a9506a6e7ad8a573/SN-Kids-6.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/24be32de2fee98524fdea280705c2a66aa189fed309653ada150bd190f88dd34/SN-Kids-5.jpg" data-mid="207421023" border="0" src="https://freight.cargo.site/w/1000/i/24be32de2fee98524fdea280705c2a66aa189fed309653ada150bd190f88dd34/SN-Kids-5.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/245d79ff5e778ac6ca2d1b067bf7b552f58c7378d9f598fffdf0009bc10e47d3/SN-Kids-9.jpg" data-mid="207421027" border="0" src="https://freight.cargo.site/w/1000/i/245d79ff5e778ac6ca2d1b067bf7b552f58c7378d9f598fffdf0009bc10e47d3/SN-Kids-9.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/23e711c467349fcb15eca56d640fd83d54685522ea6d344120083750c8abfcc9/SN-Kids-10.jpg" data-mid="207421028" border="0" src="https://freight.cargo.site/w/1000/i/23e711c467349fcb15eca56d640fd83d54685522ea6d344120083750c8abfcc9/SN-Kids-10.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/95ab250b43ae126d2f6c29e2674d11e8f854b7c88b06110c5244abb5f3148c6c/SN-Kids-4.jpg" data-mid="207421022" border="0" src="https://freight.cargo.site/w/1000/i/95ab250b43ae126d2f6c29e2674d11e8f854b7c88b06110c5244abb5f3148c6c/SN-Kids-4.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/864cc7cd04c0bd9dbde4a09763cd27d37b5ce95a16cf8c420053da7ed06d61db/SN-Kids-7.jpg" data-mid="207421025" border="0" src="https://freight.cargo.site/w/1000/i/864cc7cd04c0bd9dbde4a09763cd27d37b5ce95a16cf8c420053da7ed06d61db/SN-Kids-7.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/575a19e15141d71e657d1906a9897d3bbe5b207912e28fa79bd34b0663f83f7f/SN-Kids-8.jpg" data-mid="207421026" border="0" src="https://freight.cargo.site/w/1000/i/575a19e15141d71e657d1906a9897d3bbe5b207912e28fa79bd34b0663f83f7f/SN-Kids-8.jpg" /> The New York Times for Kids: China The New York Times for Kids: China is a broadsheet-sized monthly magazine for kids published in China. Led the design direction and branding strategy for this publication, working alongside my team and Huasheng Media. Branding Design Direction Art Direction https://simonettanieto.com/Art-Direction-for-The-New-York-Times Mon, 06 Jul 2026 20:42:49 +0000 Simonetta Nieto https://simonettanieto.com/Art-Direction-for-The-New-York-Times <img width="1586" height="1080" width_o="1586" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c2c0adfb0db176b837e0c4edc7ddf9bf325e9dacc426c68293d8b046c959f4c/nyt.gif" data-mid="250167270" border="0" src="https://freight.cargo.site/w/1000/i/2c2c0adfb0db176b837e0c4edc7ddf9bf325e9dacc426c68293d8b046c959f4c/nyt.gif" /> <img width="2048" height="1395" width_o="2048" height_o="1395" data-src="https://freight.cargo.site/t/original/i/24c0e8dbc451cddac5aa60f730fe1d156fe83045862916ab467c9e03f77b49f8/TP_Haidt_RGB_Credit_Sebastian-Cestaro.jpg" data-mid="250166974" border="0" src="https://freight.cargo.site/w/1000/i/24c0e8dbc451cddac5aa60f730fe1d156fe83045862916ab467c9e03f77b49f8/TP_Haidt_RGB_Credit_Sebastian-Cestaro.jpg" /> <img width="2048" height="1395" width_o="2048" height_o="1395" data-src="https://freight.cargo.site/t/original/i/4a25885b78b46be3f6689b7499a41aa4c390f489c04dda81c05b29e793b67ea8/TP_Oppenheimer_RGB_Credit_Sebastien-Thibault.jpg" data-mid="250166977" border="0" src="https://freight.cargo.site/w/1000/i/4a25885b78b46be3f6689b7499a41aa4c390f489c04dda81c05b29e793b67ea8/TP_Oppenheimer_RGB_Credit_Sebastien-Thibault.jpg" /> <img width="1639" height="2048" width_o="1639" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ce690701012d242c512f25a00fb734bb97a1f4591ab7e0a7a084f14e69d0b711/TP_BigQ_RGB_Credit_Daniele-Castellano.jpg" data-mid="250166969" border="0" src="https://freight.cargo.site/w/1000/i/ce690701012d242c512f25a00fb734bb97a1f4591ab7e0a7a084f14e69d0b711/TP_BigQ_RGB_Credit_Daniele-Castellano.jpg" /> <img width="2048" height="1395" width_o="2048" height_o="1395" data-src="https://freight.cargo.site/t/original/i/543b44c51d6790753ca5ce88b4e3227c0376eb51f3319f060399a5e201fdddbc/TP_Chung_RGB_Credit_Mikyung-Lee.jpg" data-mid="250166971" border="0" src="https://freight.cargo.site/w/1000/i/543b44c51d6790753ca5ce88b4e3227c0376eb51f3319f060399a5e201fdddbc/TP_Chung_RGB_Credit_Mikyung-Lee.jpg" /> <img width="1926" height="1928" width_o="1926" height_o="1928" data-src="https://freight.cargo.site/t/original/i/1d9f51f47565a0b8caaa476ab8e8d49559ef2a85a33a98c17f69abecf68aa4af/Screenshot-2026-07-06-at-4.54.39PM.png" data-mid="250166984" border="0" src="https://freight.cargo.site/w/1000/i/1d9f51f47565a0b8caaa476ab8e8d49559ef2a85a33a98c17f69abecf68aa4af/Screenshot-2026-07-06-at-4.54.39PM.png" /> <img width="2048" height="1395" width_o="2048" height_o="1395" data-src="https://freight.cargo.site/t/original/i/9c63326c89893eb5e88ba02654bc38b7fd689cc49e3f463ff4e7a75f09adcfed/TP_Gebru_RGB_Credit_Ian-Grandjean.jpg" data-mid="250166973" border="0" src="https://freight.cargo.site/w/1000/i/9c63326c89893eb5e88ba02654bc38b7fd689cc49e3f463ff4e7a75f09adcfed/TP_Gebru_RGB_Credit_Ian-Grandjean.jpg" /> <img width="2048" height="1395" width_o="2048" height_o="1395" data-src="https://freight.cargo.site/t/original/i/87f47358bfa93c57ad286a0a2f409f46028aeecc33e02e0de198c47ad35b329a/TP_Jones_RGB_Credit_Roberts-Rurans.jpg" data-mid="250166975" border="0" src="https://freight.cargo.site/w/1000/i/87f47358bfa93c57ad286a0a2f409f46028aeecc33e02e0de198c47ad35b329a/TP_Jones_RGB_Credit_Roberts-Rurans.jpg" /> <img width="2048" height="1395" width_o="2048" height_o="1395" data-src="https://freight.cargo.site/t/original/i/0df195103f264d6e46bdb47c8700bbabb1ada729f731e8f5e15036ac576f3b5f/TP_TriviaQuiz_RGB_Credit_Esteban-Plazibat.jpg" data-mid="250166978" border="0" src="https://freight.cargo.site/w/1000/i/0df195103f264d6e46bdb47c8700bbabb1ada729f731e8f5e15036ac576f3b5f/TP_TriviaQuiz_RGB_Credit_Esteban-Plazibat.jpg" /> <img width="2048" height="1395" width_o="2048" height_o="1395" data-src="https://freight.cargo.site/t/original/i/f51d2d7cd372d2057a80f06dd63cf3712e4bff1c10c8d591dd8d932f32dde525/TP_Lopez_RGB_Credit_Livia-Giorgina-Carpineto.jpg" data-mid="250166976" border="0" src="https://freight.cargo.site/w/1000/i/f51d2d7cd372d2057a80f06dd63cf3712e4bff1c10c8d591dd8d932f32dde525/TP_Lopez_RGB_Credit_Livia-Giorgina-Carpineto.jpg" /> <img width="2048" height="1395" width_o="2048" height_o="1395" data-src="https://freight.cargo.site/t/original/i/49cd1137bc3b49c48fd17ee51e4c004fdbcdbc2edec48b0e89d85a4144094dbb/BI_Aslan_RGB_Credit-Yohey-Horishita.jpg" data-mid="250166967" border="0" src="https://freight.cargo.site/w/1000/i/49cd1137bc3b49c48fd17ee51e4c004fdbcdbc2edec48b0e89d85a4144094dbb/BI_Aslan_RGB_Credit-Yohey-Horishita.jpg" /> <img width="2048" height="1395" width_o="2048" height_o="1395" data-src="https://freight.cargo.site/t/original/i/fd9af0e124fb82c4cc9e358956f96b137bd0fa238cb02b7b153b4df739f6cbfb/TP_Cisneros_RGB_Credit_Tara-Anand.jpg" data-mid="250166972" border="0" src="https://freight.cargo.site/w/1000/i/fd9af0e124fb82c4cc9e358956f96b137bd0fa238cb02b7b153b4df739f6cbfb/TP_Cisneros_RGB_Credit_Tara-Anand.jpg" /> Art Direction for The New York Times Ongoing art direction for illustrations featured in The New York Times annual special sections, Turning Points and The Big Ideas.&nbsp;Here is a selection of pieces created by various talented freelance artists under my direction&nbsp;resulting in receiving a Communication Arts Award of Excellence and featured in The 40 Best Illustrations of The New York Times. Art Direction https://simonettanieto.com/New-York-Times-Licensing Thu, 23 Jul 2026 03:33:25 +0000 Simonetta Nieto https://simonettanieto.com/New-York-Times-Licensing <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/4120eab705a13e28ae025c948617460f4b286e13f8c86e22f09fed818959766a/NYTL.jpg" data-mid="250641676" border="0" src="https://freight.cargo.site/w/1000/i/4120eab705a13e28ae025c948617460f4b286e13f8c86e22f09fed818959766a/NYTL.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/ed932482062c2ce244e226fa8a3048e13f1cee39a725adc109b195ed5e834d37/NYTL2.jpg" data-mid="250641688" border="0" src="https://freight.cargo.site/w/1000/i/ed932482062c2ce244e226fa8a3048e13f1cee39a725adc109b195ed5e834d37/NYTL2.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/b28a11590aa31bbd364fbd897136c78ed254663c2cdc32664b4a68ae088bc8f3/NYTL3.jpg" data-mid="250641678" border="0" src="https://freight.cargo.site/w/1000/i/b28a11590aa31bbd364fbd897136c78ed254663c2cdc32664b4a68ae088bc8f3/NYTL3.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/a0d8db47fc3a6a438f876fc0375f4a8765b2be5ab4b99bd0c51cc51d4644fead/NYTL6.jpg" data-mid="250641681" border="0" src="https://freight.cargo.site/w/1000/i/a0d8db47fc3a6a438f876fc0375f4a8765b2be5ab4b99bd0c51cc51d4644fead/NYTL6.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/171fccac89c496e9b4792883a1f6deb85370d65751126c8edd71d67550a8a1b2/NYTL7.jpg" data-mid="250641682" border="0" src="https://freight.cargo.site/w/1000/i/171fccac89c496e9b4792883a1f6deb85370d65751126c8edd71d67550a8a1b2/NYTL7.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/7e09369acb87bb99ec9980543316e57497f364fbc8a20ca97f2209956c3d5101/NYTL4.jpg" data-mid="250641679" border="0" src="https://freight.cargo.site/w/1000/i/7e09369acb87bb99ec9980543316e57497f364fbc8a20ca97f2209956c3d5101/NYTL4.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/50bea3be485935cf32dfc091fefec998ee34c10683b5ff95ff84cbba429dd4b8/NYTL5.jpg" data-mid="250641680" border="0" src="https://freight.cargo.site/w/1000/i/50bea3be485935cf32dfc091fefec998ee34c10683b5ff95ff84cbba429dd4b8/NYTL5.jpg" /> New York Times LicensingLed the rebrand and redesign of New York Times Licensing. Partnered closely with the branding, product and engineering teams to implement new design and logo systems across nytlicensing.com&nbsp; Branding Design Direction UX/UI https://simonettanieto.com/The-Diner-1 Fri, 22 Mar 2024 01:44:54 +0000 Simonetta Nieto https://simonettanieto.com/The-Diner-1 <img width="5388" height="3592" width_o="5388" height_o="3592" data-src="https://freight.cargo.site/t/original/i/bb4ec49ed9d006c4b9afa6bbc003ea8f8da078ae9a457ce68ff43a79a192f9fd/_D3A9169.jpg" data-mid="207312009" border="0" src="https://freight.cargo.site/w/1000/i/bb4ec49ed9d006c4b9afa6bbc003ea8f8da078ae9a457ce68ff43a79a192f9fd/_D3A9169.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/3699dd5e52f5109be2d3fa64d965c40b6fa6e7ca407824c694ed5c64e33aa7ce/P1040836-Modifica-Modifica-crop.jpg" data-mid="207312088" border="0" src="https://freight.cargo.site/w/1000/i/3699dd5e52f5109be2d3fa64d965c40b6fa6e7ca407824c694ed5c64e33aa7ce/P1040836-Modifica-Modifica-crop.jpg" /> <img width="5517" height="3678" width_o="5517" height_o="3678" data-src="https://freight.cargo.site/t/original/i/35f47a1d99a2bb23a0b752c540010148d173aff1cb84c123aee66079d7299cfe/_D3A9738.jpg" data-mid="207312013" border="0" src="https://freight.cargo.site/w/1000/i/35f47a1d99a2bb23a0b752c540010148d173aff1cb84c123aee66079d7299cfe/_D3A9738.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/2e2319e4b22d86379fc4a8aaedef5de5b86ff3d06ccd66a216510efa6ab71bee/_D3A9195.jpg" data-mid="207312019" border="0" src="https://freight.cargo.site/w/1000/i/2e2319e4b22d86379fc4a8aaedef5de5b86ff3d06ccd66a216510efa6ab71bee/_D3A9195.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/01de37f309539444f5b156bdbebd908b3e78fa0b0287acdcdc900ab125fdfe08/_D3A9735.jpg" data-mid="207312014" border="0" src="https://freight.cargo.site/w/1000/i/01de37f309539444f5b156bdbebd908b3e78fa0b0287acdcdc900ab125fdfe08/_D3A9735.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/d0d4fd4abcba9449503d1bdddd6e5251ebd7f16ebb9772909edaf40bbc3546e4/_D3A9144.jpg" data-mid="207312018" border="0" src="https://freight.cargo.site/w/1000/i/d0d4fd4abcba9449503d1bdddd6e5251ebd7f16ebb9772909edaf40bbc3546e4/_D3A9144.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/c804c7a9d3dd4ebdeedc8ef86e2551d47fe5f4f73b8099e275c9e7dda7e0a7b3/_D3A9268.jpg" data-mid="207312201" border="0" src="https://freight.cargo.site/w/1000/i/c804c7a9d3dd4ebdeedc8ef86e2551d47fe5f4f73b8099e275c9e7dda7e0a7b3/_D3A9268.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/c51410258e5eaa0e461d2ffa7d301fd3c35028190e04a99b7f45882a007a1728/_D3A9679.jpg" data-mid="207312016" border="0" src="https://freight.cargo.site/w/1000/i/c51410258e5eaa0e461d2ffa7d301fd3c35028190e04a99b7f45882a007a1728/_D3A9679.jpg" /> The Diner at Salone del Mobile To celebrate its 25th anniversary, Surface magazine teamed up with architect David Rockwell and design consultancy 2x4 to create The Diner, an installation that took place during Salone del Mobile 2018 design and furniture fair at Ventura Centrale. My team collaborated with 2x4 on design needs and production. The project won the&nbsp;Milan Design Award for Best Engagement.&nbsp; Design Direction Production https://simonettanieto.com/Video-Campaign-for-The-Diner-at-Salone-del-Mobile Thu, 14 May 2026 00:59:49 +0000 Simonetta Nieto https://simonettanieto.com/Video-Campaign-for-The-Diner-at-Salone-del-Mobile Video Campaign for The Diner at Salone del Mobile What’s so great about a diner? We asked the project’s key players—architect David Rockwell, 2×4’s creative director Susan Sellers, and The LAB At Rockwell Group—to give us their two cents. You can see the rest of the campaign video series here. Creative Direction Art Direction https://simonettanieto.com/Surface-Magazine-1 Thu, 21 Mar 2024 02:40:24 +0000 Simonetta Nieto https://simonettanieto.com/Surface-Magazine-1 <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/8dda3a3605600a5a08969fddec4fdcf3b05cbdd5b41f84f7b49b8065ca44c028/solange.jpg" data-mid="207238810" border="0" src="https://freight.cargo.site/w/1000/i/8dda3a3605600a5a08969fddec4fdcf3b05cbdd5b41f84f7b49b8065ca44c028/solange.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/09db0d011c4b783bb1f87e38b96775a3530e4124d204644f0be3349cc118318d/Website-Assets.jpg" data-mid="250764177" border="0" src="https://freight.cargo.site/w/1000/i/09db0d011c4b783bb1f87e38b96775a3530e4124d204644f0be3349cc118318d/Website-Assets.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/5157ad59adc9ca76fc7cd09355ed030cedf2e319446379f453fb58f0de905d25/Website-Assets7.jpg" data-mid="250550374" border="0" src="https://freight.cargo.site/w/1000/i/5157ad59adc9ca76fc7cd09355ed030cedf2e319446379f453fb58f0de905d25/Website-Assets7.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/36858e8f45481f4d92b6ab1f95a3e91450364b7f1610ab880a933062708c0c28/Website-Assets2.jpg" data-mid="250550369" border="0" src="https://freight.cargo.site/w/1000/i/36858e8f45481f4d92b6ab1f95a3e91450364b7f1610ab880a933062708c0c28/Website-Assets2.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a5807c3d9e9a75f40d306a6578bd78fa2841b9c106d96ffe6ee5f584f7fccb30/surface-mag-final-2.gif" data-mid="207238811" border="0" src="https://freight.cargo.site/w/1000/i/a5807c3d9e9a75f40d306a6578bd78fa2841b9c106d96ffe6ee5f584f7fccb30/surface-mag-final-2.gif" /> <img width="1334" height="2000" width_o="1334" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f8232e1178d76de30a59121a112c8c74f9c75a00848e2d7c42ac2b06ebfa6821/SEAMSTRESS.gif" data-mid="207311692" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/f8232e1178d76de30a59121a112c8c74f9c75a00848e2d7c42ac2b06ebfa6821/SEAMSTRESS.gif" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/d89093b37fa035fcf0df257766cc5adf6c03799ec9aace66d1cb52b444cf4b96/Website-Assets3.jpg" data-mid="250550370" border="0" src="https://freight.cargo.site/w/1000/i/d89093b37fa035fcf0df257766cc5adf6c03799ec9aace66d1cb52b444cf4b96/Website-Assets3.jpg" /> <img width="1400" height="1050" width_o="1400" height_o="1050" data-src="https://freight.cargo.site/t/original/i/413c0bb30c0adbd2e6a48c81349f90ec6767b3bef6cef07971c819cf55077d99/intro.gif" data-mid="207238717" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/413c0bb30c0adbd2e6a48c81349f90ec6767b3bef6cef07971c819cf55077d99/intro.gif" /> <img width="5208" height="3473" width_o="5208" height_o="3473" data-src="https://freight.cargo.site/t/original/i/a6c64ec673269a59806ac53e729414947440ca7bb003b76e077ac3dfcd46f80c/QUOTES-final.jpg" data-mid="207238716" border="0" src="https://freight.cargo.site/w/1000/i/a6c64ec673269a59806ac53e729414947440ca7bb003b76e077ac3dfcd46f80c/QUOTES-final.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/50fcd2da02d40a45170efe12d59a25bf84dc54ad98f9b5f026651c865e191061/Website-Assets6.jpg" data-mid="250550373" border="0" src="https://freight.cargo.site/w/1000/i/50fcd2da02d40a45170efe12d59a25bf84dc54ad98f9b5f026651c865e191061/Website-Assets6.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/27b579783ea0b041691bace8144735adefebce8326c72c3132bc38f13ebdca52/Website-Assets8.jpg" data-mid="250550404" border="0" src="https://freight.cargo.site/w/1000/i/27b579783ea0b041691bace8144735adefebce8326c72c3132bc38f13ebdca52/Website-Assets8.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/8db4e1695aa0a84a64e2950ec0bbc15d14000a4cf71e7ca81a9405dd16312d2b/Website-Assets5.jpg" data-mid="250550372" border="0" src="https://freight.cargo.site/w/1000/i/8db4e1695aa0a84a64e2950ec0bbc15d14000a4cf71e7ca81a9405dd16312d2b/Website-Assets5.jpg" /> <img width="6600" height="4417" width_o="6600" height_o="4417" data-src="https://freight.cargo.site/t/original/i/0293719266352fa2e14d98d94a7d2a1e8eaaddb9b56c2637d324aa55b3244c8d/Website-Assets4.jpg" data-mid="250550371" border="0" src="https://freight.cargo.site/w/1000/i/0293719266352fa2e14d98d94a7d2a1e8eaaddb9b56c2637d324aa55b3244c8d/Website-Assets4.jpg" /> Surface Magazine As the Art Director of Surface magazine, I led a creative team and worked on the visual identity and execution of all creative and design across print, digital and experiential platforms in both editorial and marketing. &nbsp; Design Direction Art Direction Photo Editing https://simonettanieto.com/Surface-Video-Series Thu, 14 May 2026 01:51:29 +0000 Simonetta Nieto https://simonettanieto.com/Surface-Video-Series Surface Magazine: Video&nbsp; As the Art Director of Surface magazine, I managed and worked on video campaigns for both editorial and branded content.This video tells the story of the brand Blu Dot.&nbsp;We sought take make this video approachable without losing the beauty, much like Blu Dot furniture. Art Direction https://simonettanieto.com/NYT-Travel-China Sat, 23 Mar 2024 21:29:55 +0000 Simonetta Nieto https://simonettanieto.com/NYT-Travel-China <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/2f8cc756f62b52a9eb7b0a63f1d50b80ffdfa654f59a2bf4b08744e0a1532fa2/SN-Travel-2.jpg" data-mid="207420476" border="0" src="https://freight.cargo.site/w/1000/i/2f8cc756f62b52a9eb7b0a63f1d50b80ffdfa654f59a2bf4b08744e0a1532fa2/SN-Travel-2.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/656f6d822154fcbb39c747c29720428bf811b282fd13584e6c049493bf88edcb/SN-Travel-1.jpg" data-mid="207420475" border="0" src="https://freight.cargo.site/w/1000/i/656f6d822154fcbb39c747c29720428bf811b282fd13584e6c049493bf88edcb/SN-Travel-1.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/d4ca466d1cf4610047ea4360be331a79fb913f821777af5ee1d8166ced6941c6/SN-Travel-3.jpg" data-mid="207420477" border="0" src="https://freight.cargo.site/w/1000/i/d4ca466d1cf4610047ea4360be331a79fb913f821777af5ee1d8166ced6941c6/SN-Travel-3.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/cd0e1d0765324a133ed4a6719e7c92b1163f3e167ac3ef78e27fe3bc4a3c7c9c/SN-Travel-4.jpg" data-mid="207420478" border="0" src="https://freight.cargo.site/w/1000/i/cd0e1d0765324a133ed4a6719e7c92b1163f3e167ac3ef78e27fe3bc4a3c7c9c/SN-Travel-4.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/7fe36e41cd5c8ee7c2a61dc2a855cc9006c78422d3e22506239e6a684d39d240/SN-Travel-5.jpg" data-mid="207420479" border="0" src="https://freight.cargo.site/w/1000/i/7fe36e41cd5c8ee7c2a61dc2a855cc9006c78422d3e22506239e6a684d39d240/SN-Travel-5.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/e030649ed21499f0e6764fa0b017411fd9b40a782164b86bd9f1137fdc25699b/SN-Travel-6.jpg" data-mid="207420480" border="0" src="https://freight.cargo.site/w/1000/i/e030649ed21499f0e6764fa0b017411fd9b40a782164b86bd9f1137fdc25699b/SN-Travel-6.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/19d467f3c36fb62a7df50435a6b5778693bc3438cc59e144bd93a1c84765b9d4/SN-Travel-91.jpg" data-mid="207420484" border="0" src="https://freight.cargo.site/w/1000/i/19d467f3c36fb62a7df50435a6b5778693bc3438cc59e144bd93a1c84765b9d4/SN-Travel-91.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/23ae53544f68c415d229cb083999698438c73ff4a842ca88e4d0974d1e91468f/SN-Travel-9.jpg" data-mid="207420483" border="0" src="https://freight.cargo.site/w/1000/i/23ae53544f68c415d229cb083999698438c73ff4a842ca88e4d0974d1e91468f/SN-Travel-9.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/e878194a3cc2e7a82c6bad8dfdc3899c6cd3cd10aedf6430cb68395b27e03113/SN-Travel-7.jpg" data-mid="207420481" border="0" src="https://freight.cargo.site/w/1000/i/e878194a3cc2e7a82c6bad8dfdc3899c6cd3cd10aedf6430cb68395b27e03113/SN-Travel-7.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/58a21a150cc6865815ad1724cbcc32baef0eb80679fb666f4c29324544389476/SN-Travel-8.jpg" data-mid="207420482" border="0" src="https://freight.cargo.site/w/1000/i/58a21a150cc6865815ad1724cbcc32baef0eb80679fb666f4c29324544389476/SN-Travel-8.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/805ca5bc55366cca422acaae81cd018442b564d90de7fe3f626541cb415ad41b/SN-Travel-92.jpg" data-mid="207420485" border="0" src="https://freight.cargo.site/w/1000/i/805ca5bc55366cca422acaae81cd018442b564d90de7fe3f626541cb415ad41b/SN-Travel-92.jpg" /> <img width="3300" height="2208" width_o="3300" height_o="2208" data-src="https://freight.cargo.site/t/original/i/a27db8a479e8f453e8f8d471dcf47b9bbac974bf5ae2be8def1e3e5f1ebd3c59/SN-Travel-93.jpg" data-mid="207420486" border="0" src="https://freight.cargo.site/w/1000/i/a27db8a479e8f453e8f8d471dcf47b9bbac974bf5ae2be8def1e3e5f1ebd3c59/SN-Travel-93.jpg" /> The New York Times Travel Magazine: China The New York Times Travel Magazine: China is a bimonthly magazine published in China. Led the branding and design direction for the publication creating design systems and branding guidelines.&nbsp; Branding Design Direction