Simonetta Nieto Cisneros
Simonetta is a designer, photographer and artist originally from Piedras Negras, Mexico based in Brooklyn, New York.

She is currently a Deputy Managing Editor of Visuals at The New York Times leading branding and design direction in Licensing.

About 
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Simonetta Nieto Cisneros
Simonetta is a designer and artist originally from Piedras Negras, Mexico based in Brooklyn, New York.

She is currently a Deputy Managing Editor of Visuals at The New York Times leading branding and creative direction in Licensing.

About
Instagram
Wordle in German

The official German version of Wordle, licensed by Süddeutsche Zeitung from The New York Times. Launched in December 2025, the project focused on extending the established Wordle brand while retaining its original aesthetic.

Branding
Design Direction