The New York Times
Summer of ‘69
Role: Art Director
Creative Director: Gary Stewart/Meredith

The New York Times published its first bookazine through a licensing deal with Meredith Corp., reprinting archival articles and photography covering the summer of 1969. The Times-branded special edition magazine focuses on the big events that happened in just three months: the moon landing, Woodstock, the Manson murders, the raid at Stonewall that fueled the gay rights movement, and the beginning of the Vietnam War. The magazine is distributed on Amazon, Walmart, grocery stores and retail newsstands nationwide in order to not only inform the public, but to seek The New York Times readership where it previously hadn't. This is the first time The News York Times has been on the newsstands in this manner. In addition to its placement and purpose, its design is meant to appeal to a wider audience.

My role on this project was to lead and guide the Meredith Corp. creative team through the design of the magazine. We pushed and pulled The New York Times brand standards in order to appeal to a new audience that had previously not been targeted. I collaborated with The New York Times newsroom to inform the editorial design as well as the archives department to find the best visuals for this project.