Blu Dot 
Role: Art Director
Editor: Tiffany Jow
Producer: Courtney Kenefick
In partnership with Blu Dot, Surface Magazine visited Blu Dot’s offices in Minneapolis, Minnesota. For more than 20 years, the modern home furnishings company has built its name on democratic design. With that in mind, we intended to let that come through in this video—from the way it was shot to the music chosen. We live in a cultural moment where brands are striving to democratize their design, and Blu Dot has been doing that for many years. The styling and storyline of the video is meant to bring you into the Minneapolis bubble of joy where design is meant to be shared and not kept from the masses. We sought take make this video approachable without losing the beauty, much like Blu Dot furniture.